WELCOME TO FLIGHT MARKET RESEARCH
DR. FLIGHT'S BIOGRAPHY
Dr. Flight is currently Associate Professor at Southern Illinois University in Edwardsville, IL. He teaches courses in Marketing Strategy and Multivariate Analysis and has previously taught courses in Marketing Research, Marketing Management, Principles of Marketing, New Product Development, Promotions and Advertising Management, and Electronic Commerce. In addition to traditional on-campus courses Dr. Flight has co-led study abroad programs to The Netherlands, Italy, and Croatia.
Prior to his engagement in higher education Flight worked for eight and half years (1994-2002) in sports marketing and management. Dr. Flight, a native of St. Johnsbury, Vermont, received his Ph.D. in Marketing in 2007 from the University of Alabama and holds a M.A. in Economics from the University of Alabama as well as a M.B.A. and B.S. in Business Administration from Samford University in Birmingham, Alabama.
Brand Analysis and Strategy
Building upon work done by a former lab colleague, I have developed a powerful tool for use in the identification and characterization of the processes in my model system. A major advantage of this development is its improved sensitivity, which allows it to detect subtle dynamic property changes in response to my experimental setup.
Small Business Workshops
The Business Training program is an educational program aimed at preparing entrepreneurs in business. The program is delivered through a combination of workshops and in-field practicums. The workshops are designed to provide technical knowledge about starting and running a business. The practicums are designed to immerse the participant into work as they develop a business plan while being mentored.
Academic Research
Flight’s active research areas include innovation characteristics and diffusion; brand constellations; and compulsive and impulsive buying behaviors. He has presented his research at numerous international conferences and has published articles in Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Product and Brand Management, Journal of Marketing Channels, International Entrepreneurship and Management Journal, and Atlantic Marketing Journal.